Examples might be "Marketing Manager – Architectural & Engineering Industry Focus" or "Business Analyst | Expertise in Data Mining, Business Case Development, Strategic Decision Support & Tableau Software Usage.” 4. In most cases, you’ll want to replace the default headline with 10-15 words that better describe your career focus and the top skills you want to emphasize. The information you put here will go a long way in shaping peoples' first impressions about you and explaining to them what you do, career-wise. Right under your name at the top of your profile, you'll find a critical section known as the LinkedIn “headline” field. 3. Pack your headline with relevant keywords Just be sure you look friendly, approachable and professional-and that the photo has good lighting and a non-distracting background. Invest in getting a truly professional headshot taken – or, if funds are tight, have a friend of yours do the honors. Don't sell your personal brand short by using that fuzzy picture from your cell phone or that distant shot somebody took of you on a ski slope. Nothing pops off a LinkedIn search page better than a friendly, crisp, high-quality mug shot. 2. Add a quality photo and background imageĭon't just settle on a good profile photo. Have a great one. This will prevent the system from notifying anybody that you’re making tweaks to your page. If you're looking for a job confidentially or simply want to avoid bugging your friends with notifications, I’d recommend visiting your LinkedIn Settings menu and turning off the “Share Job Changes, Education Changes & Work Anniversaries” setting before you edit your profile in any way. As I’ve worked with many of my career coaching clients to help their LinkedIn pages stand out in today’s climate, here’s a quick breakdown of the top nine tips I’d share: 1. While similar in some ways to a resume, a LinkedIn profile page is truly a unique entity and offers a number of creative ways for you to shine and promote yourself professionally. Time and time again, I hear people refer to their LinkedIn profiles as an online resume.
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